A bit about this project.

Client: Parents for Climate.

Project: Parents for Climate approached me to develop a report that shone a light on ‘greenwashing’ by major Australian energy retailers.

Link to work: Check it out here.

Brief: A headline-grabbing report in clear language that scores the environmental claims by Australian power companies when it comes to ‘offsetting’ their pollution by buying carbon credits, and how those claims are marketed to consumers.

Deliverables: All copy and headlines.

Highlights: Really enjoyed researching this piece and delivering a kick arse report on something that is critically important to our kids’ future.