A bit about this project.
Client: Abadeen.
Project: The Parker on Caulfield Park is a series of iconic parkside residences by Abadeen. A refined architectural expression of considered design, enduring elegance and timeless natural beauty.
Link to work: The Parker’s website and digital sales brochure.
Brief: Set a new benchmark for residential design in Caulfield. Establish its park frontage as the defining difference while attracting high-end, design conscious downsizers seeking quality, privacy, and long-term value.
Deliverables: All copy, key messaging, taglines, captions and headings for sales brochure and website.
Highlights: This project was giving Central Park. NYC is one of my favourite cities in the world and I shot for some upper west energy for this copy.